Fashion label to the stars creates world’s first travel
accessories collection from headphone wires.
Sony partners with fashion label AURIA to upcycle redundant
headphone wires into must-have travel accessories.
Five unique designs inspired by the new h.ear on Wireless NC
headphones
Sony has partnered with leading sustainable swimwear label
AURIA to create an eye-catching capsule collection of travel accessories made
from redundant headphone wires. The new h.ear™ headphones have removed the need
for a wired connection while ensuring the same great sound quality but without
the worry of getting tangled up in wires.
Created using over 113 metres of wire, the unique
accessories collection mirrors the five vibrant colours of the h.ear range. The
Sony x AURIA ‘Fashion Unplugged’ collection includes a Lime Yellow passport
cover, Bordeaux Pink sunglasses case, Cinnabar Red beach bag, Viridian Blue
smartphone case and Charcoal Black beach sliders.
To celebrate Sony’s new h.ear on Wireless NC headphones,
which promise tangle-free travel, the accessories range has been inspired by
travel scenarios synonymous with losing yourself in music – whether it be the
daily commute or simply relaxing at the beach.
Director and Designer at AURIA, Diana Auria, whose designs
have been seen on the likes of Rihanna, Daisy Lowe and Lily Cole, commented:
“The opportunity to partner with Sony on such an innovative project was
amazing. I am a long term champion of sustainable fashion, and the headphone
wires have been a great material to upcycle and design with. They have made
really fun, colourful and durable travel products.”
The travel capsule collection has been created to complement
Sony’s new range of single-colour, fuss-free headphones, which in addition to
offering perfect sound and form-fitting comfort, also act as an eye-catching
accessory.
NFC and Bluetooth technology in the h.ear on Wireless NC
headphones have removed the need for a wired connection, giving you an
authentic sound without getting caught up in the cables. This technology allows
you to simply touch your NFC-enabled device to the headphones for a quick,
seamless connection, before streaming your music collection or listening to
your audio book.
The headphones are also equipped with a Digital Noise
Cancelling function that instantly makes ambient sounds fade away, letting you
focus on the music and nothing else.
Alberto Ayala, Director of Video & Sound product
marketing at Sony Europe, added: “Your headphones are an extension of you –
like your phone and keys, they go with you everywhere. So h.ear on Wireless NC
headphones have been designed to be a part of your life.”
About AURIA
AURIA was launched in 2013, and is famed for its craft and
care, balanced with conscious innovation and playful style. Founded by Diana
Auria, a graduate from the world-renowned London College of Fashion, the brand
champions a new generation of recycled fabrics made from discarded fishing nets
and other waste. AURIA has featured on leading catwalks since inception and the
designs have been seen on the likes of Rihanna, Daisy Lowe and Eliza Doolittle
to name a few.
